Search Engine Optimization is the key component to leveraging your website into the tool it is.
If you already have a website, SEO is the next logical investment to ensuring that your website is doing it’s job. You CANNOT have a website without SEO. At least not if you want the website to actually drive visitors. SEO is the key element that ensures your website is found in the search engines.
Your website could be the best looking, have the best information, and the best offers and values, but if people don’t even know it is there, the best of everything means nothing.
You can find several blog posts under Educate that you can use to find out more about SEO.
You could also use one of the links below to learn more about Search Engine Optimization and why it’s important to your website AND your business.