7 Tips for a Kickass Program Launch

Ever launch a program and had crickets? Had an incredible idea and when you turned it into a program, just to generate ZERO in sales? Well chances are your idea was incredible and something your audience needs but you did something wrong along the process. Follow these 7 Kick Ass Tips for your Program Launch: RESEARCH, RESEARCH, RESEARCH ...  you have to research your idea. Has someone else done something similar, is it what your audience wants, is it something...

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5 Reasons to Use Facebook Ads

If you're looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we'll look at five of the biggest reasons for this and why you should consider it for your business. 1. It's PPC PPC means 'Pay Per Click' and is also the format of another very popular advertising network: Google AdWords. The appeal of PPC is that you don't pay anything if your ad isn't effective....

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How to Use an Editorial Calendar

Editorial Calendar is used to assist individuals or teams in making sure that the right content is developed, published and promoted according to the specifics of a plan. The editorial calendar functions as a plan for content development. Both initially and ongoing. The editorial calendar will outline the topics, responsible party, where it should be posted, where it should be promoted, when it should be posted, when it should be promoted. Here is an example of an editorial calendar that...

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3 Must Dos for a Killer Launch

Whether you are new to the program launch scene or a veteran you are going to have questions about your launch. There are three things that you must do to have a killer launch. you must have a freebie that leads into your sales page to capture those who don't purchase right away. Let's be real, 75% of your potential customers aren't ready to purchase when they land on your sales page and if you don't have a way to...

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Know Your Audience

As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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Sales vs. Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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Landing Pages | A Critical Component to Your Sales Funnel

Maybe you're a little curious about what this is all about. Landing pages, lead magnets, leadpages, and opt-ins, are essentially all the same thing. They are pages within your website with a specific purpose. That purpose is to capture visitor information, provide some copy and have a call to action. Most landing pages will provide a little bit of information, very high level, and after capturing the visitors information, they are redirected to a sales page with more details and...

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Are You Visible Enough

In my years of work with small business owners, the number one struggle for them is visibility. Visibility is defined as "the degree to which something has attracted general attention; prominence". This works for a number of elements in your Marketing of your business. Overall Marketing VisibilitySocial Media VisibilityWebsite Visibility Marketing Visibility: To be visible in your overall marketing visibility you need to send consistent email marketing, even if your email isn't being opened by the viewer, the sheer fact...

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Marketing is Not Sales

I am going to take this opportunity to demystify a big myth in the business world. Marketing IS NOT SALES! They go hand and hand. They work together. You can't have marketing without sales, and you can't have sales without marketing. What is Marketing? Marketing is the behind the scenes efforts of a team, yes team, marketing cannot be done by one person. It is the understanding of your industry, your audience, your product, your pricing strategy, your business strategy...

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How to Use Social Media for Sharing

Social Media is different for everyone. Friends, Businesses, Family, and Politicians all use social media differently. But the one thing that makes all of our social media the same is the "sharing" aspect.Friends share a status/funny stuff, businesses share information, families shares pictures, and politicians promote their views.  This post comes from conversations I have had with my mom. It's important that everyone understands the way to share information across social media.  It doesn't matter how many friends/followers/fans you have,...

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