How to 10x Your Business Productivity

As business owners and entrepreneurs we started our business expecting to be working 3-4 days a week, a few hours a day, right? Instead, we are lucky if we get a day off in a week, and work 14-18 hours a day. It is the hustle after all. No, it won’t be like this forever, but it is when you’re first starting. You have to get in there, get dirty, hustle and work for every penny you earn.  What if...

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7 Tips for a Kickass Program Launch

Ever launch a program and had crickets? Had an incredible idea and when you turned it into a program, just to generate ZERO in sales? Well chances are your idea was incredible and something your audience needs but you did something wrong along the process. Follow these 7 Kick Ass Tips for your Program Launch: RESEARCH, RESEARCH, RESEARCH ...  you have to research your idea. Has someone else done something similar, is it what your audience wants, is it something...

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Always Have a Backup Plan

So let's talk backup plans ... Really. Yes. Did you think I was going to tell you that everything is going to go right the first time? Backup plans are for losers and failures?! Well I'm not. Backup plans are CRITICAL to every thing you do in your business (and life, but this is a business blog). While, we would love for everything to go off without a hitch and work exactly as designed and without flaw, and be widely...

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Sales vs. Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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Law of Intentionality

Let me just start by saying that John Maxwell is a genius. He is a motivator. He is an inspiration. One day I want to be like John Maxwell. A few months ago I joined a leadership book club. The book they had started reading was "15 Invaluable Laws of Growth". I have read chapter 1, THREE times, yes 3! And there is so much in that chapter that I want to read it again, but I should probably implement...

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Landing Pages | A Critical Component to Your Sales Funnel

Maybe you're a little curious about what this is all about. Landing pages, lead magnets, leadpages, and opt-ins, are essentially all the same thing. They are pages within your website with a specific purpose. That purpose is to capture visitor information, provide some copy and have a call to action. Most landing pages will provide a little bit of information, very high level, and after capturing the visitors information, they are redirected to a sales page with more details and...

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Networking … It’s All About Building Relationships

We have all looked at our business and said "I need new leads." There are several ways to get new leads, but the most important way is via networking. Joining and attending networking functions, you are able to begin (yes BEGIN), building relationships. Once you've started building these relationships the leads will follow. BUT first, you have to build relationships. People do business with those they know, like and trust. It is important that you establish and build relationships with...

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Don’t Give Up Just Because It’s Not Working … NOW

As a fellow small business owner, having been in business 10 years, I wanted to share my key piece of advice that I give to all my clients. Along with debunking a few myths along the way. There is no such thing, as overnight success. It takes years to accomplish, and even then, it takes years of struggle, years of heartache. But in the end, it is all worth it. As a marketing professional, I have to repeatedly inform clients,...

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Start A Business without Thousands of Dollars

Yesterday I had a conversation with my mom. She was telling me about a business venture my future brother-in-law is interested in starting but didn't have the money or even know where to begin. I immediately realized that I hadn't taken the time to explain, even to my own family, what exactly Marketing Diva is and does! (Shameless Plug -- we help business owners and future business owners start a business or grow their current business) I placed a call...

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Marketing is Not Sales

I am going to take this opportunity to demystify a big myth in the business world. Marketing IS NOT SALES! They go hand and hand. They work together. You can't have marketing without sales, and you can't have sales without marketing. What is Marketing? Marketing is the behind the scenes efforts of a team, yes team, marketing cannot be done by one person. It is the understanding of your industry, your audience, your product, your pricing strategy, your business strategy...

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