How Self-Love Can Prevent Burnout

I know it happens, we all get to the point of exhaustion and pretty soon we find ourselves looking at the clock counting every second to leave work or worse snapping at our loved ones. There’s a lot on our plates and now with recent events, more people are getting burnt out. Many of us are now working from home with the added stress of keeping the kids quiet during our zoom meetings and praying they have clothes on when...

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Create Your Space Around You

As an entrepreneur, most of us work from home, that’s a great perk right? For me, this was one of my biggest reasons to leave the corporate world. I loved my job very much, but I hated that it took me away from big moments in my little ones’ lives.  When I started working from home I had a hard time at first staying focused. I came from an office that was usually very quiet and had my own desk...

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How to 10x Your Business Productivity

As business owners and entrepreneurs we started our business expecting to be working 3-4 days a week, a few hours a day, right? Instead, we are lucky if we get a day off in a week, and work 14-18 hours a day. It is the hustle after all. No, it won’t be like this forever, but it is when you’re first starting. You have to get in there, get dirty, hustle and work for every penny you earn.  What if...

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7 Tips for a Kickass Program Launch

Ever launch a program and had crickets? Had an incredible idea and when you turned it into a program, just to generate ZERO in sales? Well chances are your idea was incredible and something your audience needs but you did something wrong along the process. Follow these 7 Kick Ass Tips for your Program Launch: RESEARCH, RESEARCH, RESEARCH ...  you have to research your idea. Has someone else done something similar, is it what your audience wants, is it something...

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5 Reasons to Use Facebook Ads

If you're looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we'll look at five of the biggest reasons for this and why you should consider it for your business. 1. It's PPC PPC means 'Pay Per Click' and is also the format of another very popular advertising network: Google AdWords. The appeal of PPC is that you don't pay anything if your ad isn't effective....

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How to Use an Editorial Calendar

Editorial Calendar is used to assist individuals or teams in making sure that the right content is developed, published and promoted according to the specifics of a plan. The editorial calendar functions as a plan for content development. Both initially and ongoing. The editorial calendar will outline the topics, responsible party, where it should be posted, where it should be promoted, when it should be posted, when it should be promoted. Here is an example of an editorial calendar that...

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3 Must Dos for a Killer Launch

Whether you are new to the program launch scene or a veteran you are going to have questions about your launch. There are three things that you must do to have a killer launch. you must have a freebie that leads into your sales page to capture those who don't purchase right away. Let's be real, 75% of your potential customers aren't ready to purchase when they land on your sales page and if you don't have a way to...

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Always Have a Backup Plan

So let's talk backup plans ... Really. Yes. Did you think I was going to tell you that everything is going to go right the first time? Backup plans are for losers and failures?! Well I'm not. Backup plans are CRITICAL to every thing you do in your business (and life, but this is a business blog). While, we would love for everything to go off without a hitch and work exactly as designed and without flaw, and be widely...

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Know Your Audience

As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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Sales vs. Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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