How to 10x Your Business Productivity

As business owners and entrepreneurs we started our business expecting to be working 3-4 days a week, a few hours a day, right? Instead, we are lucky if we get a day off in a week, and work 14-18 hours a day. It is the hustle after all. No, it won’t be like this forever, but it is when you’re first starting. You have to get in there, get dirty, hustle and work for every penny you earn.  What if...

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7 Tips for a Kickass Program Launch

Ever launch a program and had crickets? Had an incredible idea and when you turned it into a program, just to generate ZERO in sales? Well chances are your idea was incredible and something your audience needs but you did something wrong along the process. Follow these 7 Kick Ass Tips for your Program Launch: RESEARCH, RESEARCH, RESEARCH ...  you have to research your idea. Has someone else done something similar, is it what your audience wants, is it something...

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5 Reasons to Use Facebook Ads

If you're looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we'll look at five of the biggest reasons for this and why you should consider it for your business. 1. It's PPC PPC means 'Pay Per Click' and is also the format of another very popular advertising network: Google AdWords. The appeal of PPC is that you don't pay anything if your ad isn't effective....

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How to Use an Editorial Calendar

Editorial Calendar is used to assist individuals or teams in making sure that the right content is developed, published and promoted according to the specifics of a plan. The editorial calendar functions as a plan for content development. Both initially and ongoing. The editorial calendar will outline the topics, responsible party, where it should be posted, where it should be promoted, when it should be posted, when it should be promoted. Here is an example of an editorial calendar that...

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3 Must Dos for a Killer Launch

Whether you are new to the program launch scene or a veteran you are going to have questions about your launch. There are three things that you must do to have a killer launch. you must have a freebie that leads into your sales page to capture those who don't purchase right away. Let's be real, 75% of your potential customers aren't ready to purchase when they land on your sales page and if you don't have a way to...

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Always Have a Backup Plan

So let's talk backup plans ... Really. Yes. Did you think I was going to tell you that everything is going to go right the first time? Backup plans are for losers and failures?! Well I'm not. Backup plans are CRITICAL to every thing you do in your business (and life, but this is a business blog). While, we would love for everything to go off without a hitch and work exactly as designed and without flaw, and be widely...

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Know Your Audience

As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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Sales vs. Marketing

I am a Marketing Strategist. I am not a Sales Person. I can't sell anything, except marketing well because I know marketing better than I know myself. But the biggest confusion that people have is thinking that marketing is sales or sales is marketing. Yes they do go hand in hand, but they are not the same. Marketing is defined as "communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or...

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Law of Intentionality

Let me just start by saying that John Maxwell is a genius. He is a motivator. He is an inspiration. One day I want to be like John Maxwell. A few months ago I joined a leadership book club. The book they had started reading was "15 Invaluable Laws of Growth". I have read chapter 1, THREE times, yes 3! And there is so much in that chapter that I want to read it again, but I should probably implement...

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5 Killer Ways to OWN Your Social Media Presence

Social Media can be a valuable tool for your business. Social Media can be used in hundreds of different ways. I want to share with you the top 5 ways to use and kickass in social media. The key with all social media is to engage with your audience, period, here are a few ways to do just that!  1) Engagement: a year ago I wrote an entire post on rocking your social media with engagement. This is still the...

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