How to Use an Editorial Calendar

Editorial Calendar is used to assist individuals or teams in making sure that the right content is developed, published and promoted according to the specifics of a plan. The editorial calendar functions as a plan for content development. Both initially and ongoing. The editorial calendar will outline the topics, responsible party, where it should be posted, where it should be promoted, when it should be posted, when it should be promoted. Here is an example of an editorial calendar that...

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3 Must Dos for a Killer Launch

Whether you are new to the program launch scene or a veteran you are going to have questions about your launch. There are three things that you must do to have a killer launch. you must have a freebie that leads into your sales page to capture those who don't purchase right away. Let's be real, 75% of your potential customers aren't ready to purchase when they land on your sales page and if you don't have a way to...

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Always Have a Backup Plan

So let's talk backup plans ... Really. Yes. Did you think I was going to tell you that everything is going to go right the first time? Backup plans are for losers and failures?! Well I'm not. Backup plans are CRITICAL to every thing you do in your business (and life, but this is a business blog). While, we would love for everything to go off without a hitch and work exactly as designed and without flaw, and be widely...

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Know Your Audience

As a marketing strategist, I hear a lot of business owners who haven't identified their audience, don't know who their audience really is, or how to reach their audience. The most important element of your marketing strategy and successful business is the audience. Your audience is the reason you are in business. The audience is who buys your product or service. The audience is who keeps your business going. Your audience is the backbone of your business. If you have...

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