Reputation Management with Social Media

Social Media has a number of uses and purposes, one of the uses is Reputation Management. Conversations about you and your business are occurring on Social Media (all platforms) whether you are on those platforms or not. Use your Social Media profiles to get involved in the conversation. Use it to manage the negativity and promote the positive. If you don't have a Social Media profile for Facebook, Twitter and LinkedIn, what the hell are you waiting for?!?! It is...

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Marketing is Not Sales

I am going to take this opportunity to demystify a big myth in the business world. Marketing IS NOT SALES! They go hand and hand. They work together. You can't have marketing without sales, and you can't have sales without marketing. What is Marketing? Marketing is the behind the scenes efforts of a team, yes team, marketing cannot be done by one person. It is the understanding of your industry, your audience, your product, your pricing strategy, your business strategy...

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How to Use Social Media for Sharing

Social Media is different for everyone. Friends, Businesses, Family, and Politicians all use social media differently. But the one thing that makes all of our social media the same is the "sharing" aspect.Friends share a status/funny stuff, businesses share information, families shares pictures, and politicians promote their views.  This post comes from conversations I have had with my mom. It's important that everyone understands the way to share information across social media.  It doesn't matter how many friends/followers/fans you have,...

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