Setting Business Goals – Do You?

Setting Your Business Goals --- What are your business goals? Do you review these goals? WHAT?!?! You mean you don't have any goals? You don't review your goals? Shame on you! Are you trying to set yourself up for failure? I was recently contacted by two different companies. Now, I should advise you that these are both start up companies, although one has years of business start-up experience.  One for help with a business plan. One for help with web development...

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Marketing Strategies and How They Define Your Success

As business owners, we often overlook the importance of the strategies surrounding our day to day marketing activities. Developing a strategy around your daily marketing activities ensures that there is value to what is being done to drive customers to your business. Marketing strategies are not to be confused with sales strategies. Marketing strategies require an in-depth knowledge of your target audience and market. It requires a plan of action for success.Marketing strategies should be aligned with your business goals...

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Expense > Revenue = Failure

I know this may seem like a nobrainer, but unfortunately, its' something I see all too often with colleagues and clients alike. One of the many things that companies fail to look at or even fully understand is the negative impact of having a greater expense than revenue.  (more…)

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